Scrolling up our Instagram feed, we came across a new mattress brand called Casper. The effortlessly simple and clean design aesthetic, focuses on the experience and journey. Every detail of the brand has been well considered, from the design of the website to the hand-sewn custom designed cover seals. Casper’s quirky and lovable personalities are reflected in the brand, from selling sleep, lifestyle, lazy mornings, humour and motivation. The cute illustrations with the lovely use of colours by Tomi Um, adds a fun and playful tone to the brand.