Supernatural is one of London’s leading juice bar companies, selling thousands of juices every day. A lifestyle brand that continues to grow organically and to push the boundaries of what is possible within the health industry.
They approached us with a brief, to create something that would reflect the love and appreciation they have for their loyal customers. Our response was a series of luxurious, bespoke, gold dipped ambassadors cards. The Ebony Colorplan Duplex 600gsm from G.F.Smith cards were hand dipped in liquid gold in-house giving every piece its own unique identity. The gold angle represents Supernatural’s brand essence of “impossibly balanced” which represents living life at its pinnacle limit, echoing the lifestyle of today’s city dwellers.
The cards have been extremely well received both on social media and by customers. G.F Smith Papers (40k followers) had 6,976 instagram views on the gold dip GIF we created, this had the highest amount of views on any of their social media streams to date. We will now be repeating the brief with our client year on year, we hope that each year will create significant outstanding pieces to highlight our creativity and the love that Supernatural has for their fan base.