The Power of 4
4media were moving into the US market and needed a brand that would stand up to the competition across the pond.
4media specialise in the client journey, we created a new brand identity system with this at it’s core. We discovered that their client journey could be broken into a four stage media service: research / story / create / communicate.
Business cards suitable for an American Psycho style stand off. Present them the traditional way, print facing up or the ballsy way, no print, just GF Smith Wild White and four perfectly placed dots. The choice is yours.
We created a self assured and memorable brand identity that reflected the company's values. Along with a clean and minimal website, that emphasised the four stage process.