Company Three, originally known as ICT, is one of the UK’s leading theatre companies making work with young people. They felt they’d outgrown their old brand and wanted a fresh new look to showcase their groundbreaking work.
They wanted their brand to reflect their mission, to change the way people think about and treat young people, and how young people think of themselves. We lead an insight session with their 11-19 year old members to discover what Company Three meant to them.
The playful wordmark commands the audience to change their perspective to understand it, echoing their brand mission.
The identity system is based on a fractured grid that represents the audience looking through into the lives of the young people.