Good Design Alone Can't Save the World. But It Can Help the Brands That Are Trying. – Lyon and Lyon - Branding and Packaging Design Studio, Sheffield

Good Design Alone Can’t Save the World. But It Can Help the Brands That Are Trying. Written by: Ben Lyon

Good Design Alone Can’t Save the World. But It Can Help the Brands That Are Trying.
Key words
  • Conscious Brand Design
  • Purpose-led Brand Strategy

Lyon and Lyon is a branding and packaging design studio based in Sheffield and Barry. We work with brands the world actually needs: companies building solutions to climate, nutrition, waste, and wellbeing. Not because it sounds good. Because we think design does its best work when it has something worth saying.

 

The brands in our 2025 showreel are a cross-section of what that looks like in practice. From seaweed-based bioplastics to refillable haircare to plant-based protein production, every project here is a brand using design as part of its mission, not just its marketing.

From turning seaweed into bioplastic to making haircare genuinely inclusive, every brand featured is using their talents to tackle real problems in new ways. And our role? Helping shape the way they show up in the world — boldly, clearly, and with purpose.

You’ll spot projects like:

  • Who Gives a Crap, who make 100% bamboo and recycled toilet paper — and donate 50% of profits to help build toilets globally.
  • Sitch Hair, simplifying haircare routines with inclusive products and smart, refillable packaging.
  • MicroHarvest, using natural fermentation to pioneer better, cleaner ways to produce protein.
  • Searo, turning seaweed into fully biodegradable plastic alternatives.
  • Revyve, unlocking yeast (yes, yeast!) as a high-performing, sustainable ingredient in food innovation.
  • Bright Biotech, using plant chloroplasts to create more efficient, accessible proteins for the future of biotech.

Each one of these brands is tackling big challenges — climate, nutrition, waste, wellbeing — and pushing for solutions that don’t just sound good, but work. That’s where design comes in. Because whether you’re disrupting the beauty aisle or rethinking the food system, how your brand communicates its vision matters.

For us, this is the kind of work that keeps things interesting. Projects that challenge our creativity, stretch our thinking, and ask us to go beyond the surface. Design that isn’t just decoration — it’s part of the mission.

So here it is: a look at the work we’re proud of, and the brands we’re proud to stand behind.

We hope it sparks something.

This is what we mean when we say good design alone can’t save the world. Design doesn’t make a bad product good. It doesn’t fix a broken model or paper over a weak idea. But when the product is genuinely solving something, design is what makes people stop, understand, and care. It’s what turns a brilliant piece of science into a brand someone can believe in. That’s the work we’re here to do.

Lyon and Lyon works with purpose-led founders, sustainable consumer brands, health and wellness companies, life sciences businesses, and deep tech teams across the UK and Europe. If you’re building something the world actually needs, we’d like to talk.

Other News
See All News
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
Shopping bag is empty
Continue shopping