New contemporary and sexy

DKNY’s bold monochromatic brand identity, gives a contemporary and luxurious feel and aesthetic to the brand. Commission have created a nice lovely visual metaphor of the line (road) used to show the journey of their audience. From the little stitched detailing on clothing labels to the weaved ribbon detailing on the invitations, name tags and bag. We love how they have kept the application of it quite flexible and tactile.

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