SITCH x Pentawards – Shortlisted in Two Categories Written by: Ben Lyon

We’re buzzing to share that our work for Sitch Hair has been shortlisted at this year’s Pentawards, in not one but two categories: Body Care and Sustainable Design – Body, Health and Beauty.

If you don’t know the Pentawards, they’re one of the biggest names in global packaging design. Since 2007, they’ve celebrated creativity and innovation across every industry imaginable. To be in the mix with so many brilliant studios and brands from around the world is a real moment.

The project? Sitch are on a mission to take the stress out of haircare. No more endless aisles of complicated options. No unpronounceable ingredients or “miracle claims.” Just salon-quality products with clear, colour-coded labelling, a stripped-back routine, and packaging that makes sense — in and out of the shower.

SITCH x Pentawards – Shortlisted in Two Categories , designed by Lyon and Lyon, UK branding and packaging agency

The refillable bottles are designed to tessellate (ideal for shelf appeal), and they’ve got flat backs so they sit snug against your shower wall. A rational, function-forward system, elevated with bold gradients and a brand identity full of warmth. It’s minimalism, but with purpose — and personality.

We designed the packaging to feel effortless, but every part of it was carefully considered. From sustainability to usability, it all had to align with Sitch’s goal: simplify the haircare world and reduce waste in the process.

To be recognised by the Pentawards for that work? That’s the cherry on top. The Gala Ceremony takes place later this year, and we’ll be cheering from the sidelines (or dance floor). Fingers crossed.

You can check out the full project here