Story
Whats not ridiculously good about a duck in a mango suit with cowboy boots on?
Every tub of Majama has a character set to transport you to the world of the flavour within.
Concept
The cheery, illustrative nature of the packaging creates a link with the brand’s focus on health-conscious ingredients, a connection tangible to people looking for satisfying alternatives in the healthy food industry.
Approach
Every bite tastes like joy. We got stuck in and messy to embody the feeling of flavour induced happiness in this branding and packaging project. A touch of silliness and surrealism celebrate the “ridiculously good” found in every scoop of Majama.
Majama
CREDITS:
Design:
- Lyon & Lyon
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
