Story
We love doing this one, the brandling and tone remained strong throughout and we even animated our little Hempy character when you scroll. Pure LOLS. Site due to launch soon so watch this space.
Mighty Green
Services
Intro
Beginning right with the naming – Mighty Green set the tone for a bustling brand of epic proportions, championing the natural power of hemp.
Approach
Jostling and bustling letters fight for space in our impactful lost concept for Mighty Green. The logo takes centre stage, embodying the big green energy of the name itself.
Concept
We were asked to create a CBD brand that could stand out from the sea of sterile and confusing products cluttered with cannabis leaves available at the time. Beginning right with the naming – Mighty Green set the tone for a bustling brand of epic proportions, championing the natural power of hemp.
Story
Consistent through all the vivacity is our mascot Hempy, the star of the show, a nine point cannabis leaf (THC free) with little feet and a face.
Hempy turned out to be the perfect symbol of feel-good hemp who effortlessly interacts with the array of natural ingredients throughout the range. Everything else, from tone of voice, illustrations and type are colossal in size and personality. Meet Mighty Green!
Mighty Green
CREDITS:
Art Direction:
- Lyon & Lyon
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
We work with brands the world actually needs.
We don't invent stories.
We find the ones that were always there.
The product and the planet.
One story.
Brands the world actually needs.
