‘A New World of Texture’ – Celebrating the fusion of mouthwatering textures and sustainable food science.
Revyve is the Willy Wonka of food texture, transforming yeast proteins into world-class texturising ingredients that replace eggs and additives.
Initially, Revyve came to us with the challenge of wanting to effectively communicate its position as a professional, industry-leading B2B food company while retaining its unique personality. Key outreach criteria also included the need to attract a wider audience beyond R&D and Product Development toward marketeers and Product Brand Managers.
Our brand audit revealed that Revyve’s existing imagery positioned them as a B2C vegan burger company, overshadowing their role at the forefront of food innovation as a B2B ingredient supplier. Their messaging had also become overly technical, lacking the emotional connection to the joy of food.
‘A New World of Texture’
Our strategic response led to ‘A New World of Texture’—a concept that celebrates food texture and the passion Revyve brings to it. This approach immerses the audience in a vivid, sensory world where they can almost taste, smell, and feel delicious textures Revyve enables through their screens.
We strategically put the food experience at the forefront by creating playful sub-brands for each texture sensation—from FIIIIRM to CREEEAMY. These were brought to life with expressive, dynamic typography that personifies each texture, establishing Revyve’s ownership of these irresistible “mouth feels”.
These sub-brands have become instrumental in sales collateral, particularly application sheets, which demonstrate the impact of Revyve’s ingredients to potential customers within their specific product categories.
Revyve’s brand evolution has developed into a long-term partnership, with our continued involvement across all facets of their brand, including web design, art direction, social media marketing and design, investor pitch decks, signage and apparel.
