Shayna’s Kitchen tenderly opens a door to a community of light-minded people. We have created a new brand identity where visitors are welcomed into Shayna’s world using the inspiration of the classic archway shape and ‘open windows’.
Part of this is the recent creation of the brand’s packaging and a new website- a peaceful place to pick up elevated daily essentials, alongside nourishing recipes and wellness reads
The branding is inspired by the notion of an open door, visitors are welcomed into Shayna’s world with the classic archway shape. The logotype references the community, with a custom ligature that creates an embrace preventing the dot of the “i” ever being alone.
Slow living, slow purchases, creating a connection with the products we buy and the source they come from. Even the idea that there is a plan for the wine that comes out in 5 years adds to the depth of it. Only one product available for the launch, with more slowly being added over the long term.
While many stores bring complimentary recipes to their audience, Shayna’s Kitchen truly brings the experiences together. The website creates a comfortable space to pick up insight as well as elevated daily essentials. Users meander through recipes to products to journals that help create enriching relationships with the products available in the store.
