SOMETH/NG is a new upcoming luxury gift service providing pre-selected products denoting a theme or occasion, delivered straight into your mitts. They promise to deliver style, thought and inspiration to the world. Their mission is to change the art of giving for the modern consumer.
We created a word mark that reflected the company's personality; sincere, elegant, accomplished and unconventional.
The brand identity system is all about the event of ‘something’ in the mail, the experience of the reveal and all the little layers of details.
The campaign imagery focuses on the seduction of texture, colour and material, only showing a ambiguous glimpse of what could be inside.