Supernatural, formally known as Juice Club, came to us with a vision to help them transform from a pop-up juice shack to a lifestyle brand that could break boundaries.
Supernatural aims to provide healthy products to the busy work hard play hard consumer.
We created a clean new identity coupled with an engaging brand language based around the theme ‘impossibly balanced.’ This was embodied by the ‘life line,’ a 15 ° angle that represents living life at its pinnacle limit, echoing the lifestyle of today's city dwellers.
This was a ground up process, from brand identity to creating shelf ready packaging and everything else in between.
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