Sensay – Lyon & Lyon

Sensay revolutionises learning through the use of AI to replicate your favourite public personalities. From Gordon Ramsay to Peppa Pig. Every sensay (A specialist tutor) brings a wealth of expertise in their specific field, adding their own mannerisms to immerse your learning journey.

Our pivotal role in this journey involved crafting a brand and identity that honoured the connections to education, wisdom, and expertise. We renamed the brand to “Sensay” which is a balance of “sensei,” a Japanese term for master or teacher, and “say,” which reflects our commitment to communication and guidance.

STORY

We created a simple but striking visual system using variations of stars. Each star differs from a few nodes to many, so they’re perfect when it comes to defining each of the learning categories. With their punchy colours on a dark tone background they provide real pop especially when combined with more historic personalities like Jane Austen or Vincent Van Gogh.

The main logotype features a mix of sans serif and serif typefaces creating a direct link between the past and present and the logomark directly reflects the catalogue of available personalities and endless opportunities.

Sensay
CREDITS:
Design & Motion:
  • Lyon & Lyon
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
Striving for authenticity
Purveyors of joy
Insert something deeply meaningful
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